Crowdsourcing is a promising methodology to get work done without having to deal with fixed teams. The basic approach appears to be easy : Find the right experts, tell them what they need to do, offer a reward, collect the work - and it’s done.
This is not so far away from task delegation in normal organizations but ignores a main difference: The crowd is independent, anonymous, unknown as well as often not willing to follow normal command and control structures as it likes its liberty.
Intrinsic motivators rule much more as in usual employments where money is the main activator and a work contract is defining the framework: This makes the management somehow more “esoteric”.
Nevertheless some concrete rules can help to support these soft factors and make your crowdsourcing project a success.