Ally Castle
Senior Audience Planner
Ally supports BBC Three with editorial strategy, helping to shape the approach for individual programmes, entire genres and the channel overall . An expert in youth audiences, she uses insight as well as content analysis, market understanding and brand principles to help colleagues with creative decisions and strategic direction. Ally has a background in both market research and programme-making, and also works across Entertainment and Comedy for all of BBC Television.
Media
06.05.2014 - 12:30 bis 13:30
MIZ
Beginner
Deutsch
Diskussion