re:publica 2014

Jörg Blumtritt (*1970) is founder and CEO of Datarella™, a behavioral analytics platform getting insights about human behavior from data, based in Munich, Germany.

After having graduated in statistics and political sciences with a thesis on machine learning, he started working as a researcher in behavioural sciences, focused on nonverbal communication. Projects had been funded by EU commission, German federal government and the Max-Planck-Society. After deep diving into insurance mathematics, he subsequently ran marketing and research teams for TV-channels ProSiebenSat.1, RTL II and magazine publisher Hubert Burda Media, introducing new qualitative methods like Netnography (< interNET ethNOGRAPHY) into media research. As European Operations Officer at Tremor Media, Joerg was in charge of building this New York based video ad-network’s European enterprises. Recently he had been working as managing director of MediaCom Germany.

He is founder and chairman of the German Social Media Association (AG Social Media) and is co-author of the Slow Media Manifesto. Joerg blogs about Media at <a href="http://slow-media.net">slow-media.net</a>, about politics at <a href="http://memeticturn.com">memeticturn.com</a> and about Big Data and the future of social research at <a href="beautifuldata.net">beautifuldata.net</a>.

As strategy consultant and interim manager, Joerg has been working for many companies and organizations in Europe and the US and frequently gives key-note speeches, talks and workshops on future developments of the fields of his expertise: Media and Big Data.