People often start companies with a smart team and great product ideas. But as companies grows, some leaders tend to forget that it's not the product and services that made them successful – it's the culture. Culture may actually be harder to build than any product, but your organization can benefit in every way if you end up with a great one.

Sven works for Atlassian, an Australian software company that grew from 8 to 800 people in the last 10 years. He will share successes – and struggles – with bringing new people into a strong company culture, how culture is upheld in distributed teams, how your team can maintain its core culture, and why innovation and fun should be part of every company's culture.

Presented by Atlassian HipChat.